iD Magazine

i-D is a British magazine dedicated to fashion, music, art and youth culture. Founded by designer and former art director of Vogue, Terry Jones in 1980, iD is a fashion magazine dedicated to street style and youth culture.

The magazine pioneered the hybrid style of documentary/fashion photography called 'The Straight Up'. Originally, these were of Punks and New Wave youth subcultures found on UK streets and who were simply asked to stand against any nearby wall. The resulting pictures saw the subjects facing the camera and seen from "top to toe". iD's avant-guarde style of photography and unique, innovative content has established this style of 'street photography' as a valid style of documentary picture-making.